Since Goyard's inception some 161 years ago, the trunk and bag-maker has maintained a mysterious and impressive reputation based on quality and prestige. With zero advertising, no e-commerce, and very few stockists (Stateside, Goyard is only available at Barneys and Bergdorf Goodman in New York and two stores in California
In today's retail landscape where companies are forced to rely on digital sales and social media engagement, Goyard shuns it all and still manages to hold its own against some of the most coveted brands in the world.
To me, Goyard is durability and function more than a status. It can stand the true test of rigorous travel seemingly perfectly unscathed upon arrival whether a simple tote, handbag, wallet or luggage.